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4 keys to producing more effective writing

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By: Camilo Castañeda
MD, Neurologist
Project director
Neuroeconomix

Written language, scientific or not, always seeks the same thing: express something, communicate it. The words that are chosen to express themselves must be precise, and the sentences must be concise.

Key #1
The most precise words are usually nouns, which express facts, and verbs that express actions.

 

Key #2
It is preferable to avoid adverbs, and remove adjectives, especially those that convey passions.

 

Key #3
The persuasive text is the one in which the author's opinion is not guessed, the one in which the facts are presented without qualifying them, and the reader is left to form his own opinion.

 

Key #4
Here is a short list of passionate terms to avoid in neutral text

 

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