[:es]Design Thinking en salud: Un ejemplo de innovación para cáncer de cuello uterino en Colombia[:]

design thinking

[:es]

Por: Jorge Botero

En este artículo, presentamos un caso de aplicación de la metodología centrada en el usuario Design Thinking en el sector de la salud dando un vistazo de lo que se puede lograr al combinar estos dos mundos.[:en]

By: Diego Rosselli

As every student in a health economics introductory course learns in the first few days, healthcare provision is a very atypical market. Demand for healthcare behaves in all sorts of particular ways. To quote the Economics Nobel prize winner Kenneth Arrow in his 1963 seminal paper: “The most obvious distinguishing characteristics of an individual’s demand for medical services is that it is not steady in origin as, for example, for food or clothing, but irregular and unpredictable.” (1)[:]