[:es] ¿Por qué nace el Market Access?[:]

Market Access

[:es]

Por: Camilo Castañeda

¿Por qué nace el market access? ¿qué nuevas exigencias y retos al interior de los sistemas de salud gestaron su desarrollo? ¿qué disciplinas lo nutren? y ¿por qué es tan importante para mostrar el valor de una tecnología en salud?[:en]

By: Diego Rosselli

As every student in a health economics introductory course learns in the first few days, healthcare provision is a very atypical market. Demand for healthcare behaves in all sorts of particular ways. To quote the Economics Nobel prize winner Kenneth Arrow in his 1963 seminal paper: “The most obvious distinguishing characteristics of an individual’s demand for medical services is that it is not steady in origin as, for example, for food or clothing, but irregular and unpredictable.” (1)[:]